One Door

Developing a cloud platform that unlocked $20M in venture financing

About
the Client

One Door is a leading cloud-based visual merchandising software provider that helps retailers tell great stories through collaboration, localization, and simplification. One Door transforms how retailers plan, execute, and analyze their in-store merchandising, enabling constant resets, hyper-localization, and personalization, providing a seamless experience for store teams.

“Rootstrap has been an invaluable partner to One Door. Their ability to quickly adopt our processes and act as a seamless extension of our core development team is truly brilliant. We look forward to continuing to build a long-term relationship with this talented team.”

Ken Sonberg

CTO, One Door

The challenge

When developing its Product Merchandising Cloud, OneDoor needed to ensure its platform was reliable and consistent and provided a unique experience for each customer. The One Door platform enables clients to meet sales targets, remain profitable, and perform updates.

The existing platform had a dated tech stack hindering performance. Each One Door client, such as Vodafone and Samsung, had specific requirements with unique functions and offerings to be accommodated. These clients have large amounts of data that must be consolidated on top of a unique, robust core.

What we did

Enhance Tech Stack to Improve Functionality: Rootstrap enlisted an agile team to work with One Door to develop a more stable version of its framework using Ruby on Rails. They combined Mobile, Cloud, and AI technologies to consolidate One Door’s multiple clients onto a single platform.

The team used the updated tech stack to improve cloud quality and utilize sales metrics to optimize the platform’s in-person experience. They replaced the platform's single update functionality with an across-the-board function for each client’s platform.

Utilize Planograms for Visual Representation: With planograms, One Door's clients can use products inside stores to maximize sales and optimize operations and merchandise. Rootstrap’s developers created specific algorithms to upload the structure of the platform’s stores and venues for unique product displays, e.g., sunglasses.

The Result

Huge Return on Investment: One Door saw a substantial ROI from its updated merchandising cloud. This new generic platform allowed One Door to scale its development capabilities at a cost-effective and optimal speed.

High Growth & Venture Financing: Powered by its new platform, One Door identified and reached high growth revenue targets that helped our client unlock $20M in venture financing.