WalletJoy

Helping WalletJoy launch a personal finance platform

About
the Client

WalletJoy’s aim is to take the stress out of finances by offering informational content on all of life’s biggest and most financially demanding moments, from getting married to buying a house.

“The Rootstrap team was able to step up and provide strategic guidance. We ultimately decided to go with WordPress, and Rootstrap was able to readjust quickly and get us the talent that we needed.”

Zack Babin

Product Lead, WalletJoy

The challenge

WalletJoy lacked a website and the team to build one quickly. The client's developers had limited experience with frontend development and user experience, so the design process would take much longer than WalletJoy wanted to wait.

Key Objectives:

Refine and clarify brand direction, including determining target audience
Design website frontend that’s user-friendly and aesthetically pleasing
Expedite launch process with additional, highly qualified developers
Put together a final product that its internal team could maintain

What we did

Rootstrap worked with WalletJoy on extensive user testing throughout the website-building process. Countless interviews were conducted with members of the target audience to determine their largest pain points and how WalletJoy could solve them.

From this, they decided to focus their content on major life events that often strain people financially, such as weddings and childbirth. The site included lots of illustrations to put users at ease.

The needs of the project were constantly changing as the brand took shape. When WalletJoy chose WordPress for their backend, as their in-house team was strongest with that platform, Rootstrap had no problem pivoting to accommodate them.

The Result

WalletJoy’s website is now clean and easy to navigate, both for its customers on the frontend and its internal team on the backend.
Rootstrap has gradually passed the project back to the WalletJoy team for long-term maintenance and further development, with plenty of support to ensure their ongoing success.
With a strong brand focus and sleek web design, WalletJoy could focus on monetization for the years ahead with the site seeing user retention figures exceeding expectations.