DAOFY

DAOFY is an incubator program developed by Rootstrap to help businesses develop, market, and sell digital assets. They advise entrepreneurs by making proper recommendations regarding their projects in the Web3 ecosystem. They help them develop all the technology around their project by creating a website or a decentralized application. Once the project has been developed, DAOFY will bolster its marketing efforts to make it successful.

Brand Design

DAOFY wanted a website that draws users' attention to NFTs and crypto art, using dynamic colors and vibrant visual codes inspired by technology and the crypto world. Simultaneously, the site's design and presentation needed to convey security and transparency in the DAO method, encouraging users to apply for their projects with confidence.

Wonder Room - DAOFY’s first client

Wonder Room is DAOFY’s first project. Along with Ezequiel Galasso and Francisco Frugoni, two well-known luthiers in the global luthier space, DAOFY created a new protocol for collections and their collectibles. Historically, each collector has developed a unique approach to documenting the provenance of their collectibles. Enter Wonder Room—a groundbreaking NFT-based system that Rootstrap designed to standardize this process so collectors can seamlessly trace the lineage of their valued items and securely store and share their data in a universally recognized format. By harnessing blockchain technology, Wonder Room offers the dual benefits of public accessibility and protection against tampering. Wonder Room aspires to emerge as the world’s leading solution for safeguarding the history and authenticity of valuable items and establish itself as a virtual certificate of authenticity.

ANT - AI + NFT’s

The Biofeedback experience was showcased at the Women Leaders in Data and AI (WLDA) conference in New York. Biofeedback is an innovative project developed by ANT, an interdisciplinary group that merges Art, Neuroscience, and Technology to create thought-provoking and playful devices addressing contemporary themes. This exhibit aimed to invoke two contemporary issues: Our relationship with Artificial Intelligence and its algorithms and the production of (individual) subjectivity in dialogue with other subjectivities. The project seamlessly integrates visual and sound arts with neuroscience and artificial intelligence by processing brain wave data.

Using DAOFY, ANT enabled participants to create an NFT in real-time at the end of the experience. The NFT consists of a summary of the images generated by the participant during the experience. Users can effortlessly mint their NFTs by scanning a QR code that directs them to the DAOFY website. We also provided a video tutorial to guide them through the minting process.