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EXI is an evidence-based platform that analyses user health & fitness. EXI enables patients to follow personalized activity programs and monitor real-time adherence, making exercise engagement measurable. Combining decades of scientific knowledge with pioneering technology, EXI’s intelligent platform automates customized programs for each person in an easy, effective, and scalable way. Users can achieve lasting behavioral change with sophisticated motivational systems and incentives in place.
This isn’t just exercise. This is EXI: Exercise Intelligence.
EXI approached us with a critical challenge. Their existing codebase had numerous issues hindering its performance, scalability, and maintainability. This legacy system posed a significant obstacle to their business growth and innovation initiatives, so they hired Rootstrap to help them mitigate these issues:
EXI is a Digital Therapeutic (DTx) specializing in the science of exercise and behavior change. It aims to prove that personalized physical activity can significantly impact population health. To track the progress of their participants, Rootstrap developed integrations with health wearables (Apple Watch, FitBit) and built data flows to pass the information through to the application. EXI then consumes the data to display the results on different dashboards for users and their doctors/caregivers.
A CMS for content and programs was designed to address 23 different conditions, including diabetes, obesity, cardiovascular disease, and depression. Based on EXI’s prescription for a participant's health concern, users can sift through various lessons related to their ailment. Rootstrap designed and developed this module so patients could easily access the information needed to remedy their chronic illnesses.
Many participants are introduced to EXI through a hospital, clinic, or employer. As such, these establishments need to view and track their patient's physical activity and progress; health data is shared to help inform and plan care via their secure, penetration-tested, and GDPR & HIPAA-compliant web-based data portal. Rootstrap developed this portal and its accompanying dashboards so doctors and nurses can accurately manage all their patients’ health.
EXI is not just another fitness app, it is a medical tool that encourages good habits that positively impact medical conditions. Similar to how a doctor would prescribe medication, EXI prescribes physical activity that must be monitored. As such, Rootstrap had to ensure they were building the application in compliance with major regulations, including FDA, NHS, GDPR/HIPAA, and ISO Standards.
In order to incentivize patients to use the platform, Rootstrap developed a rewards program that would enable good behavior, that is, being active on the platform. By layering on sophisticated motivational systems, rewards, and incentives, EXI can achieve lasting behavioral change for their participants.
