Hatch Coding is an AI-powered learning system that teaches students as young as eight how to code with no prior experience necessary. Students invest 2-3 hours per week across four certificates to develop the skills needed to pass a technical Jr. Developer interview. Hatch Coding has developed courses in JavaScript, Python Team Coding, Unity Game Engine, and Web Development to make their students proficient developers.
Hatch Coding sought a strategic partner to position their product competitively, improve the current platform, increase the conversation rate, and introduce new AI features. The goal was to teach children and teenagers how to code by leveraging AI, which would accelerate their learning and help students gain insights, hints, and solutions during challenging coursework. To address these goals, Rootstrap proposed reworking the current platform through the lens of AI to position their product.