Creating something out of nothing ('0 to 1') is difficult. Doing it cost effectively in a timely manner with a high degree of confidence in achieving product-market fit at launch is even harder. This is why companies hire Rootstrap to help.
Our long-tenured team (many have worked here for 5, 8, 10+ years) of product managers, designers, and engineers have launched 100s of product together.
But Launch Day is just Day One. Next, the challenge becomes growing demand, retaining users, and scaling architecture ('1 to n'). Accelerating product-led growth with a data-driven approach, triaging customer pain points and operational growing pains, and scaling an expert team flexibly and affordably: it's all a grind. This is also why companies hire Rootstrap to help.
We have scaled from 0 to millions of users numerous times, and are proud of our long-term partnerships with breakout brands such as MasterClass, The Farmer's Dog, and the world's largest youth sports organization for children with intellectual and developmental disabilities.
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How We Do 0 to 1
Rootstrap has refined its 0 to 1 process over 13 years and 700 product launches, and our clients are grateful for our veteran expertise:
"Rootstrap has been a fantastic partner from the very beginning of our project. From discovery, design to implementation, the Rootstrap team provided guidance and expertise to accelerate our time to market. Not only did the Rootstrap team excel in implementation, but they also provided strategic direction that drove the brand and product design. I would absolutely recommend Rootstrap to those seeking a talented design and development agency." - Zack Babin, Head of Product at WalletJoy
We approach this early-stage work with our own modified version of the famous 'double diamond' method:
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Our real secret sauce is in how we collaborate cross-functionally between Product, Design & Engineering from the beginning. Too often, companies try to solve Design and Engineering in two completely separate phases, but this invariably leads to rework if Engineering is only consulted on feasibility, complexity, and estimated timeline and development fees after Design, rather than throughout Design.
This is why Rootstrap often recommends a Technical Lead during the first few phases because it reduces the risk of 'over-designing' too soon and generally keeps the overall project on time and on budget.
Rather than finish the Design phase with only a high-fidelity prototype, our approach means we can also prepare a complete engineering backlog, roadmap, and estimated scope in order to roll right into development while providing our clients with transparent and modular pricing.
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How We Do 1 to n: Pods & Staff Augmentation
Rootstrap is easy to work with because we adapt our solution to best-fit your needs.
If you need a reliable team to own product or feature development end-to-end, we can dedicate a fully functional 'pod' to get the job done for you. This includes Core Roles such as Engineers and Designers as well as Flex Roles like Product Managers, QA, and DevOps.
If you need one or more individual contributors to join an internal or hybrid team, we can do that, too.
We can also allocate multiple pods and individual contributors across numerous projects simultaneously.
We can scale up and scale down flexibly, quickly and affordably. We work on a weekly retainer model based on the size, roles, and seniority of team, and bill in arrears only for work that clients have reviewed and approved.
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Go from 0 to n with Rootstrap
Whether you're navigating the 0 to 1, scaling from 1 to n, or both across numerous projects simultaneously, Rootstrap is an excellent end-to-end partner.
We bring a Principal Engineer to every introductory call in order to form a technical approach and estimated scope as soon as possible, and often turn around detailed proposals within 1-2 weeks.
Schedule time with us now to learn what Rootstrap can do for your business.
