Revamp and Ramp Up: How Rootstrap Optimized Emeritus's Digital Presence

Emeritus

Services Provided

Project Type

Web & Mobile Development

Industry

Higher Education

Ed Tech

2018 - Onwards

The Team

Front end developers
Back end developers
QA Analyst
Web Developers
Project Manager
Product Manager

Additional thumbnails of classes in the Masterclass app, featuring famous personalities.

About
the Client

Emeritus is committed to teaching the skills of the future by making  high-quality education accessible and affordable to individuals, companies,  and governments around the world.
It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.  Its unique model has educated more than 500,000 individuals across 80 countries.

Founded in 2015, Emeritus, part of the Eruditus Group, has more than 2300+ team members globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

"Rootstrap’s work has been pivotal to the company’s success in securing investment. They provide high-quality resources that are incredibly skilled and always strive to broaden their expertise. Their seamless integration with the internal team sets them apart, as does their ability to communicate."

Jesse Ocon 
VP of Engineering at Emeritus

A progressive transformation that enhanced Digital Presence and boosted conversions

A young male having a video class y taking some notes

Two young women having a video class in a laptop

Challenge

Emeritus turned to Rootstrap to modernize the tech stack and enhance the performance of and results delivered by a mission-critical web application.
The Emeritus Enrollment Engine was suffering from recurrent platform crashes that impacted enrollment and revenue generation, and needed a complete revamp to improve website performance, functionality, and end results.
Our team was also tasked with the creation and execution of a migration plan to help Emeritus transition away from a legacy, underperforming technical solution.

What
we did?

We progressively grew the team from 4 engineers to a cross-functional team of more than 30 people.
We successfully migrated Emeritus’s previous Salesforce-based system onto a new platform while maintaining website functionality

ACHIVEMENTS

Developing new back and frontends on higher-performing Ruby on Rails and React applications.
Implementing a single sign-on flow (SSO) to improve the Enrollment Engine functionality.
Launching subdomains for unique white-label experiences with university partners.