After 13 years and 750 launches with startups and enterprises across many different industries, and a tenured team that's been through it all together, we know that innovators need more than just technical expertise to stay ahead.
You need strategic partners who understand your business and can deliver real results.
“Rootstrap engineers are not just coders. Partners trust us to build modern solutions that drive business intelligence, efficiency, and growth,” says Rootstrap VP of Engineering, Matias Mansilla. “This data-driven, ownership mindset means we always make decisions aligned with your business.”
Every Rootstrap engagement starts by asking partners: What is the goal?
- What are your most critical KPIs, and why?
- How do you define success, and what are your milestones along the way?
- What data can we capture, visualize or generate throughout the process to drive faster insights and improvements as we go?
When we are aligned on the objective and how to measure success, we believe the hardest part is over. From here, we rely on our expert product, design, and engineering teams to strategize, execute, and iterate our way to success as quickly, efficiently, and collaboratively as possible.
We ultimately believe that the best results come from the best people, which is why we:
- Invest in talent through continued, advanced training
- Foster flexible processes to adapt to each partner's unique situation
- Promote cross-functional 'pods' for tackling work wherever possible
Investing in Cutting-Edge Talent , Nurturing Veteran Teams
We identify tomorrow’s technology trends today, and invest in our team’s expertise at the cutting edge through continuous cross-training and upskilling to ensure our partner’s always have access to the most modern solutions available on the market. Our strong engineering culture built on thorough code reviews, automated and manual quality tests, and close-knit, agile collaboration with partners allows Rootstrap to consistently push technical boundaries while still delivering enterprise-grade software in production at scale.
Rootstrap’s product and engineering leadership boasts significantly higher tenure than the industry average. Many exceptional people have been with Rootstrap for nearly a decade or more, providing practical wisdom, industry perspective, and refined processes you simply won’t find anywhere else. High employee retention ensures a return on our talent investments and continuity for our clients, fostering more effective, long-term partnerships built on trust and consistent performance.
Key Takeaway: When you work with Rootstrap, you gain access to a wealth of software knowledge and expertise from a long-tenured team. This means faster problem-solving, more veteran guidance, and a driven partner that's always at the forefront of new advancements.
Flexible Process, Tailored to Your Needs
We may have launched 700 products over the past 13 years, but it’s never been the same way twice. Everything about our product development practices, in particular our embedded pod delivery method, has been honed by many, many iterative cycles and shared experiences. We are data-driven, streamlined, and just plain fast in everything we do without affecting quality because we know this is what it takes to win in today’s market.
We've fine-tuned our processes to be both efficient and adaptable. Instead, we tailor our methods to fit each client's unique situation, ensuring we always deliver the most impactful solution in the most efficient way possible.
Key Takeaway: Our adaptability means best-fit solutions and faster time-to-market for your business.
The Rootstrap Pods Approach: Strategic Scalability
Our streamlined 'pods' approach to product development consists of cross-functional, scalable teams dedicated to your project. We can take ownership of not only the development itself but also product management, UX/UI design, QA, project management, and more.
We can groom the backlog, run sprint planning, write and maintain tickets, track budget and timeline, and keep stakeholders informed and included along the way. We can also deliver detailed performance metrics and optimization strategies.
Beyond technical execution, we can also provide strategic guidance similar to a fractional CTO such as architecture, tech stack, team roles, and org planning.
We can also embed one or multiple Rootstrap teammates on a hybrid team with a client's in-house personnel. All of these working configurations are totally compatible for us, and we fluidly move in and out of these with partners over time as well.
Key Takeaway: What is consistent through every engagement is our data-driven strategic alignment with your business and our agile, collaborative approach to continuous growth.
Summary
Rootstrap builds software differently. In the Age of AI, you have to! We are constantly reinventing and challenging ourselves to imagine and implement better ways to leverage software in service of our innovative clients.
There is no doubt that being data-driven is a prerequisite for tomorrow’s business challenges, and our team brings that first principle across every capability in our arsenal: AI/ML, Data, Cloud, Web, Mobile, UX/UI, and Product.
That’s how we promise you the best solution the market can offer: both technically excellent and strategically aligned with your business. Our commitment to speed, performance, and scalability ensures that we don't just meet expectations—we exceed them.
Ready to Rootstrap? Let's accelerate your roadmap and turn your vision into reality. Learn more and get in touch here: rootstrap.com/intro
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